BRAVIQUEI 店铺经营仪表盘
美国本土店 · 最近30天 · 更新时间 2026/8/18 19:09:17
今日经营快报2026-08-18 · 美国店铺时区 · 当前已回传数据
今日曝光428较昨日 -98.1%
今日点击4CTR 0.93%
今日加购0加购率 0.00%
今日订单3较昨日 -84.2%
今日GMVUS$0.00较昨日 -100.0%
今日销量3较昨日 -84.2%
今日客单价US$0.00昨日 US$5.12
今日取消单0昨日 0
订单数据接近实时；曝光、点击和加购按 TikTok Analytics 当前已回传值展示，可能随平台归因继续更新。
订单数
259
GMV（订单口径）
US$2,871.00
平均客单价
US$11.08
取消率
1.16%
成本与预计利润测算配置按 BRAVIQUEI 单独保存在本浏览器点击收起/展开
净销售额 − 商品成本（采购＋头程）− 达人佣金 − 广告消耗 − 平台费用 − 退款损失 − 尾程邮费 − 其他费用 ＝ 预计利润
尾程邮费暂未从财务结算接口取得，当前按 0 测算；订单结算后会自动补入。
| 商品 | 成本匹配 | 销量 | 销售额 | 单件综合成本 | 商品总成本 | 商品毛利 |
|---|---|---|---|---|---|---|
| 10-pack of self-adhesive hooks, hexagonal wave design, heavy-duty anti-stick, waterproof and rustproof, suitable for bathroom, kitchen, wardrobe, and home storage organizer installation. | 水晶挂钩 | 148 | US$1,118.76 | US$197.80 | US$920.96 | |
| ZEKMUI Washing Machine Cleaner Tablets, 24 Count, Washer Drum & Tub Cleaner for HE, Front Load and Top Load Washing Machines, Up to 12-Month Supply | 洗衣机清洗片 | 109 | US$1,265.78 | US$374.13 | US$891.65 | |
| 【Buy 1 Get 1】48 Count ZEKMUI Washing Machine Cleaner Tablets,, HE Front & Top Load Washer Cleaner | 洗衣机清洗片 | 8 | US$147.70 | US$27.46 | US$120.24 | |
| Portable fan Handheld High Speed Fan 199 Adjustable Levels Foldable for Summer Travel Vacation Essentials& Outdoor Activities cool fan | 手持电风扇 | 3 | US$29.97 | US$19.07 | US$10.90 | |
| 20-pack of self-adhesive hooks, hexagonal wave design,heavy-duty anti-stick, waterproof and rustproof, suitable forbathroom, kitchen, wardrobe, and home storage organizerinstallation. | 水晶挂钩 | 1 | US$8.68 | US$1.34 | US$7.34 |
成本来源：TK三部库存与头程成本统计表0807.xlsx；口径为采购成本+头程（不含尾程、平台佣金、广告、退款），人民币成本按 1 USD = 6.89 CNY 折算。未匹配商品保持为 0，需手动确认。
净销售额—
商品成本—
达人佣金—
平台费用—
尾程邮费US$0.00
总费用—
预计利润—
预计利润率—
保本 ROAS—
每日订单趋势
横轴为日期（月-日），柱顶为当日订单数；鼠标悬停可查看当日 GMV。
订单状态（点击筛选订单数据）
已售商品 269 件 · 商品数 14
流量渠道经营拆分点击收起/展开
| 渠道 | 曝光 | 点击 | CTR | 加购数 | 加购率 | 订单 | 成交率 | 销量 | GMV | GMV环比 |
|---|---|---|---|---|---|---|---|---|---|---|
| 商品卡 | 17,606 | 476 | 2.70% | 29 | 6.09% | 17 | 3.57% | 17 | US$161.77 | -31.0% |
| 店铺Tab | 18,133 | 386 | 2.13% | 0 | 0.00% | 0 | 0.00% | 14 | US$162.30 | -28.8% |
| 自营短视频 | 241,516 | 2,636 | 1.09% | 471 | 17.87% | 218 | 8.27% | 226 | US$2,481.36 | +59.4% |
| 自营直播 | 4 | 0 | 0.00% | 0 | 0.00% | 0 | 0.00% | 0 | US$0.00 | — |
| 达人短视频 | 7,392 | 162 | 2.19% | 43 | 26.54% | 0 | 0.00% | 0 | US$0.00 | -100.0% |
| 达人直播 | 7 | 0 | 0.00% | 0 | 0.00% | 0 | 0.00% | 0 | US$0.00 | — |
商品卡与店铺Tab已分开统计；成交数据读取各渠道对象中的归因字段，不再使用错误的通用字段。
渠道数据变化对比本周期 vs 上一周期
商品卡
本期 US$161.77
上期 US$234.34
店铺Tab
本期 US$162.30
上期 US$227.83
自营短视频
本期 US$2,481.36
上期 US$1,556.82
自营直播
本期 US$0.00
上期 US$0.00
达人短视频
本期 US$0.00
上期 US$59.34
达人直播
本期 US$0.00
上期 US$0.00
商品全漏斗明细9个商品 · 点击展开
| 商品 | 曝光 | 点击 | CTR | 加购率 | 订单 | GMV |
|---|---|---|---|---|---|---|
| ZEKMUI Washing Machine Cleaner Tablets, 24 Count, Washer Drum & Tub Cleaner for HE, Front Load and Top Load Washing Machines, Up to 12-Month Supply | 208,571 | 1,763 | 0.85% | 9.70% | 80 | US$1,301.53 |
| 10-pack of self-adhesive hooks, hexagonal wave design, heavy-duty anti-stick, waterproof and rustproof, suitable for bathroom, kitchen, wardrobe, and home storage organizer installation. | 41,780 | 1,312 | 3.14% | 26.37% | 144 | US$1,126.15 |
| 【Buy 1 Get 1】48 Count ZEKMUI Washing Machine Cleaner Tablets,, HE Front & Top Load Washer Cleaner | 8,159 | 71 | 0.87% | 25.35% | 8 | US$191.56 |
| Portable fan Handheld High Speed Fan 199 Adjustable Levels Foldable for Summer Travel Vacation Essentials& Outdoor Activities cool fan | 4,332 | 86 | 1.99% | 5.81% | 2 | US$34.01 |
| 20-pack of self-adhesive hooks, hexagonal wave design,heavy-duty anti-stick, waterproof and rustproof, suitable forbathroom, kitchen, wardrobe, and home storage organizerinstallation. | 3,394 | 29 | 0.85% | 6.90% | 1 | US$13.26 |
| 5-in-1 Leak-Proof Travel Cosmetic Bottles Set - Lotion Shampoo Dispenser, Compact Lightweight Toiletry Organizer, Traveling Gadgets for Business Trips, Vacations | 13 | 0 | 0.00% | 0.00% | 0 | US$0.00 |
| 120 PCS Floor Cleaning Tablets, Multi-Surface FloorCleaner for Hardwood, Laminate, Tile & RV Walls,Antibacterial Deodorizing Cleaning Tablets for Home Use | 419 | 16 | 3.82% | 6.25% | 0 | US$0.00 |
| Portable fan Handheld High Speed Fan 199 Adjustable LevelsFoldable for Summer Travel Vacation Essentials& OutdoorActivities cool fan | 46 | 3 | 6.52% | 0.00% | 0 | US$0.00 |
| Portable Handheld Fan with Cooling Mist, 199-Speed Adjustable USB Rechargeable Mini Turbo Fan, Foldable Pocket Fan with Digital Display for Travel, Outdoor, Gym & Office | 1 | 0 | 0.00% | 0.00% | 0 | US$0.00 |
商品销量 Top 10
| 商品 | 销量 | 销售额 |
|---|---|---|
| 10-pack of self-adhesive hooks, hexagonal wave design, heavy-duty anti-stick, waterproof and rustproof, suitable for bathroom, kitchen, wardrobe, and home storage organizer installation. 点击查看建议 | 148 | US$1,118.76 |
| 商品诊断：主力商品：优先保证库存，并持续增加短视频素材和达人合作。 | ||
| ZEKMUI Washing Machine Cleaner Tablets, 24 Count, Washer Drum & Tub Cleaner for HE, Front Load and Top Load Washing Machines, Up to 12-Month Supply 点击查看建议 | 109 | US$1,265.78 |
| 商品诊断：主力商品：优先保证库存，并持续增加短视频素材和达人合作。 | ||
| 【Buy 1 Get 1】48 Count ZEKMUI Washing Machine Cleaner Tablets,, HE Front & Top Load Washer Cleaner 点击查看建议 | 8 | US$147.70 |
| 商品诊断：潜力商品：已有成交验证，建议测试新卖点和组合优惠。 | ||
| Portable fan Handheld High Speed Fan 199 Adjustable Levels Foldable for Summer Travel Vacation Essentials& Outdoor Activities cool fan 点击查看建议 | 3 | US$29.97 |
| 商品诊断：潜力商品：已有成交验证，建议测试新卖点和组合优惠。 | ||
| 20-pack of self-adhesive hooks, hexagonal wave design,heavy-duty anti-stick, waterproof and rustproof, suitable forbathroom, kitchen, wardrobe, and home storage organizerinstallation. 点击查看建议 | 1 | US$8.68 |
| 商品诊断：潜力商品：已有成交验证，建议测试新卖点和组合优惠。 | ||
隐私保护：页面不包含客户姓名、电话、邮箱或收货地址。GMV尚未扣除退款、佣金、平台费用和广告消耗。